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  • Writer's pictureZeynep Burcu Yenipınar

Your Business Should Definitely be on Social Media, but Do you Know Which Platform Works the Best?

Your brand/business/company should surely present itself on social media because this trend is not going anywhere. I have seen so many businesses make the same mistake and never see results through social media. Everyone wants to grow and gain brand recognition, but unfortunately, if you’re trying to apply the wrong strategy, on the wrong platform, you will certainly be wasting your valuable time.

Some channels you’ve been using since the beginning may no longer provide value and some new channels may be great fits for your audience that you didn’t know existed.

If your business isn’t connecting with the right people or if it needs to expand its reach, consider adding one of the top social media platforms to your strategy:

  • Facebook: 2.9 billion users. it is the largest social network

  • Instagram: 1.5 billion users. It focuses on short-form video content

  • LinkedIn: 830 million users. It’s best for professional networking and B2B

  • TikTok: 1 billion users.It’s great for reaching Gen Z and millennials with video content

  • Twitter: 436 million users. It’s best for creating engaged communities

  • Snapchat: 557 million users. It’s ideal for reaching Gen Z and millennial customers

  • YouTube: 2.5 billion users. It’s great for both short- and long-form video content

All in all, if you know your target audience well enough to understand their wants and needs, you will be putting your business forward on the right social media platforms.

Have you guys defined a target audience so you can choose in between these platforms?

Happy weekend.


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