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  • Writer's pictureZeynep Burcu Yenipınar

What’s a Digital Experience Platform and How Your Business Can Benefit from it?

My fellow digital marketers, I’m sure you all know what a digital experience platform (DXP) is, but it would also be a great idea to inform our audience to learn the definition and how necessary it is to have one to succeed.

Let’s begin with defining what a DXP is…

A digital experience platform is a software solution that includes all branches from creating to managing and delivering a personalized digital experience through all the channels that are being used. This architecture can include a CMS (content management system), a DAMS (digital asset management system), a CRM (customer relationship management system), and more. Thus it needs to be robust, agile, scalable and needs to have flexible capabilities that can adapt to a wide range of digital features.

DXPs can provide a lot of capabilities that are useful for businesses of different sizes and industries. In today’s digital world, key components such as content management, personalization, e-commerce, automation systems, and analytics can all be provided by a DXP, all in one platform.

How will having a DXP benefit your business?

You will build better customer relationships- With a DXP, you will be able to manage your customer relationships in a more organized way under one roof that includes all your customer data to provide more personalized and relevant customer experiences.

Your sales numbers and conversion rate will improve- A DXP will help your business bring in more sales and increase your conversion through personalized experiences. Once you convey the right message to the right audience, at the right time, you will have a higher potential to convert your potential customers into paying ones.

Your business’ retention rate and customer loyalty will increase- Again, through a DXP, you will be able to deliver more personalized experiences to your customers and thus increase retention rate and customer loyalty. The more returning customers you have, the better brand recognition you will have.

Costs will be reduced Your business expenses and costs will be reduced due to having all your data combined on a single platform. Having different systems or platforms to save all your customer data will only make you waste your time and money and decrease your chances of producing quality and effective work.

All in all, having a DXP has lots of advantages and benefits to running an effective business. It helps you unite all customer touchpoints and data to provide a seamless customer experience at the same time while optimizing all your expenses.

Does your business have a DXP or thinking of building or purchasing one?

Let us know what you think.


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