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  • Writer's pictureZeynep Burcu Yenipınar

What Makes you Want to Click on that Commercial Email?

Email marketing is one of the powerful ways for small businesses to create brand awareness, get attraction and generate leads. With a strong subject line that gets the readers’ attention and with an insightful email body that proves the benefits of your product or service, as a small business, you will be creating lots of high quality leads.

Let’s look into the 4 most common types of email marketing.

1. Email Newsletters

As a small business you can use an email newsletters to provide your subscribers with helpful knowledge and tools that answers their queries or create new needs for your services. So, creating engaging content, including thought leadership, how-tos, and announcements about new services/ products are intriguing suggestions to have people subscribe to your newsletter and increase your customer base.

2. Acquisition Emails

Acquisition emails are a great way to move leads through the conversion funnel faster, grow your business and drive additional revenue, and target users who have expressed some interest in what your business has to offer.

3. Retention Emails

By sending a message requesting feedback or an offer to subscribers who haven’t interacted with your business or email campaigns lately, your small business can keep the lines of communication open. Retention emails are a very useful strategy that can help you keep your customers interested and engaged at all times.

4. Promotional Emails

Promotional emails are a great way to increase sales, signups, and new product offerings for your small business. You can use promotional emails to reward engaged subscribers with exclusive offers, drive new product or services to subscribers, and cross-sell products to your customer base.

Have you guys used any of these email marketing types to reach out to your customers or potential target audience? If not, let’s get you started here at @pinkocreative and grow together.


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