People love watching videos. They would rather watch and learn through video rather than reading even a couple paragraphs. Videos are very engaging. They appeal to people’s emotions and help them make their buying decisions right then and there.
One of the most important aspects of video is that it builds trust amongst potential customers and it’s the foundation of conversions. The entire concept of content marketing is based on building trust and creating long-term relationships. Once people find the answers that they’re looking for through the content that you create, they will become your long-term business partners rather than a one-time customer. Another aspect to consider is the fact that videos are very self explanatory. If you’re launching a new product or a service, you can simply create an explainer video with all details for your audience. If it is a difficult concept or a subject, you can always make it fun with 2D or 3D animations to appeal to a larger audience.
Lastly, videos are always shared more than written or any other type of content on social media. Social media channels encourage people to create video content with their features also. For example, Facebook’s 3600 Video or Instagram’s 60-second videos or Twitter’s Periscope are some offerings to be considered.
All in all, video can bring your brand the highest amount of ROI, brand awareness and conversions as it appeals to people’s emotions. It’s very important to create video content that answers your potential customers’ queries and relate to their feelings.
What do you think about the power of video content? Share your thoughts with us.
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