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  • Writer's pictureZeynep Burcu Yenipınar

Tracking Social Media Analytics is just as Critical as Building a Posting Strategy

It doesn’t matter if you’re creating paid campaigns or building organic posts to trigger organic traffic and growth, you need to monitor the analytics and be able to interpret the results to come up with the most effective strategy.

Social media analytics is much needed to track metrics, measure results, and evaluate the success of your social media campaigns accordingly to your KPIs. As a business, you may either use each social media platform’s analytics or a third-party comprehensive tool to look at all numbers from one dashboard such as @socialbakers.

Reviewing your analytics weekly, monthly and quarterly is recommended to be able to make the most efficient use of your social media strategy. This way, it’s easier for you to spot if something needs to be optimized or if everything is working perfectly on track.

When you review organic social media analytics, it’s helpful to get an overview of key metrics. You can identify unusual patterns (if there are any) and take them into account for future social media content calendars.

Your most important organic KPIs consist of;

1. Audience growth that can help you understand if your brand is increasing or decreasing its presence on social media.

2. Reach or impressions, which can help you understand if you’re connecting with enough or more importantly with the right people.

3. Engagement, which can help you understand if your posts are appealing to your audience.

Lastly, if you would like to dig deeper into your brand’s social media analytics, you can set up different metrics to follow. For example, if you want to generate leads through your social media posts, you can focus on likes, comments, messages, shares, sales, clicks, etc. to see if your posts are serving their purposes.

If you have any questions regarding how to create KPIs, metrics and a posting strategy, always feel free to reach out to us. As @pinkocreative, we’re more than happy to help you thrive.


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