Simplicity has always been a great keyword literally in every industry. In today’s complex world, as we all know, everyone is trying to keep their lives and styles as simple as possible and it obviously reflects the business world as well.
Within the last couple of years, many designers are embracing the ‘back to the basics' trend by staying away from complex and uncomfortable designs. Just like every other profession, designers are also more focused on keeping things simple. We believe one of the main reasons for this is because the whole world is going towards a ‘keeping it simple’ trend and thus keeping things fresh in an over complicated life.
Clearly, simplicity is not only about stripping a design down or making it look like it literally has no soul because a design needs to reflect your brand’s vision, mission, and message. Each design, regardless of complexity or non-complexity, needs to balance the harmony between all visual elements.
When you’re creating a professional design or visual content, choosing what you need to not include is just as important as what you need to include. Your visual design world is your canvas and how you need to fill it in is your choice. You just need to be wise about keeping your elements simple, and harmonized and letting them breathe.
As a 360 #marketingagency, @pinkocreative handles both your #design and #digitialmarketing needs so, let us know if you need any guidance on your #branddesign #brandidentity or your #logo. We would be more than happy to guide you through.
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