It’s the era of the influencers. Social media has been constantly evolving and influencers are a huge part of today’s social media marketing campaigns and strategies. Influencer marketing has been the new way of ‘celebrity endorsements’ and it seems like influencers are here to stay for the upcoming years too.
Let’s start with defining what influencer marketing is. Influencer marketing is a strategy of social media users collaborating with digital content creators who have large numbers of followers and have an influence over various communities. #influencermarketing has a few benefits, but nowadays, brands can certainly measure the ROI with necessary metrics.
Let’s also take a look at some metrics to measure the ROI of businesses’ influencer marketing tactics. Influencer marketing campaigns can have goals and targets in terms of engagement and conversion. To see the return, companies need to set the needed #kpis such as total outreach, total engagement, website traffic (unique views, clicks,), search interest, and your brand’s mentions on any other social channel. These indicators are usually set for a brand awareness campaign, whereas if businesses are aiming for sales or user actions different set of KPIs needs to be determined.
For example, if a company is going for increased sales numbers and increased user actions, they can take a look at indicators such as the number of sales/purchases, registrations, mobile app downloads, email signups, and other material downloads. They all depend on the specific purpose of the company and what they’re looking to invest in.
To conclude, it would be ideal to set goals and KPIs in general, rather than specific pieces of content and you can tweak those around if needed. It’s important to have concrete and numerical results to make the right decisions instead of relying on intuition.
@pinkocreative can help you set up your goals and KPIs to increase your #conversion rates.