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  • Writer's pictureZeynep Burcu Yenipınar

Top 10 Graphic Design Predictions in 2023 - Part I

It’s almost the end of 2022 and what a hectic year it’s been so far. All industries and job areas have been evolving just like graphic design has.

The job and definition of a graphic designer have changed significantly, but globally, it’s one of the most demanded jobs ever. Now that consumers tend to find themselves through digital designs, art, and videos, graphic designers are indeed so lucky to work from anywhere on their own terms. A high-quality design helps companies stand out from the competition visually and help them connect with their audiences to create that feeling of belonging and loyalty.

Since technology is also evolving, graphic designers should acknowledge the fact that print and digital designs are not enough. They should also think about augmented reality, virtual reality, and others. As a designer, keeping the fundamentals and applying additional skills will be the cherry on top.

We researched and put together the top 10 graphic design trends for 2023. We decided to separate them into 2 different posts because they’re long and detailed and we want to make sure we don’t bore you with a huge content piece :) Here we go with the first part and hope you enjoy them. Design Tools Revolution: We believe the biggest change in graphic design for the upcoming year is how we create them. The emergence of AI tools by the end of 2022 is going great and in 2023 it’ll even be better. Various tools and plugins have been around for a long time but always were in the shadows of complicated workflows. As tools, plugins, and apps keep evolving, so are their purposes and the ways they are used. Because these tools are improving, this helps eliminate the barrier of entry or the skill gap for a graphic design professional. Graphic designers can focus on their creativity if they use their time effectively with these tools and plugins.

Human Connection is Key for Brand Building: Consumers always prefer to associate themselves with brands that have faces. Faceless brands don’t add much value to their lives and purchases. The best way to put a face to a brand or make it come alive is by creating rich visuals associated with the brand and lots of videos that prove to consumers that they’re actually buying from a brand with a human touch. In addition, authentic human storytelling is another great way to serve people’s emotions, hopes, and dreams, so that communication becomes personal and trustworthy.

Retro Futuristic Designs: Design trends are moving towards a trend described as retrofuturism. As of now, the dominance of digital resources increased the accessibility of web3, AI-generated art, and also 3D designs. They then brought out nostalgia-dominant art, dynamic retro colors, and also previous-era graphic production modes. Brands need to be authentic and create functional designs that will offer value to potential customers.

The Designs of the Comforting Past: Designers are pretty tired of bright, squishy designs and they actually prefer to work with baroque-influenced typography and 60s and 70s-influenced identities. Artists believe that they can find comfort in the past, and nostalgic designs and feel like creating the future is much better if they can reinterpret the past. Today's consumers prefer clean, user-friendly, and minimalist designs that help them get from one point to another quickly. How about combining the ‘new consumer trend’ with the old times when technology wasn’t so complicated with social media, data breach cases, and big tech?

Hyper Reality Supporting Designs: Designers used to be experts in print designs, but today they’re expected to blend AI, augmented reality, virtual reality, and more to create experiences as a whole. These areas are new and they’re evolving pretty quickly, so designers can get excited to combine the new technologies and the classic designing processes. AI-generated art and designs are going to be available to everyone with added features to put out the most creative results. Even though some designers don’t consider AI-generated art as real, they should stay on top of these new technologies no matter what and somehow integrate them into their work, even if it’s a small portion. Web 3.0 evolution offers designers ownership, so they seem pretty adaptable to the ‘new age’ of designs.

That said, these 5 items complete the first portion of our top 10 graphic design trends of 2023.

We will be talking about the 2nd portion tomorrow, where we will give you more details on maximalism, gen Z app designs, and more.

Stay tuned!

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