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  • Zeynep Burcu Yenipınar

StoryTelling: More Than the Art of Words


Storytelling is VITAL. It’s actually more than vital for businesses, entrepreneurs, in sales, marketing, branding, and life in general because everyone has a story.

Regardless of the size, location, background and ethnicity, every business, and brand has a specific story. It’s the most common way to form a connection with your target audience. We know people put ‘logic’ into play while considering decisions, but at last they finalize it through their ‘emotions’. If you can craft a brand story that can awaken your audience’s emotions in the way that they perceive your brand, that gives you a chance to create stronger bonds in helping them solve their problems.


One obvious key point to consider is to ‘personalize’ your brand story for your audience. You need to adapt your story for multiple audiences, better yet for different industries. Your most important mission as a brand is to be able to customize your story according to people’s wants, needs and problems.

People love simple, yet relatable storytelling experiences. They also love to relate your brand with a physical face for an emotional connection and they want to you to listen to their stories first, which will give you an upperhand in terms of adapting your story telling.


Always remember! No one knows your story better than you, so focusing on the right takeaways that make your brand relatable to your potential customers will engage you with the right people, thus increase your #brandrecognition and #brandloyalty. Do you agree that a good #storytelling s crucial for your brand? #business #startups #entrepreneurs #solopreneur #branding #smallbusiness #corporate #brandstory #personalizedbranding #targetaudience #brandmarketing #marketing #pinkocreative #theartofwords #storytelling #sales

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