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  • Writer's pictureZeynep Burcu Yenipınar

Need More Lead Generation Areas?…Try Blogging and Social Media Marketing

Let’s talk about how you can generate leads through social media marketing and blogging.

Blogging: Content marketing is an extensive area that has many items that factor in when it comes to building a detailed strategy. Especially if you’re a startup and if you don’t have enough time and resources to allocate to creating a proper content marketing strategy, you can easily start a blog and adding blog posts on a regular basis. These pieces need to include the specific keywords that you’re associating your brand with that attracts prospects to learn more about your brand’s products and services. This way, potential leads can reach out to you via these content pieces especially if you’re adding CTAs that grab their attention, thus provide organic traffic to your website.

If you keep blogging at a consistent rate and seo friendly, you will be moved to the top of SERPs (search engine results pages).

Social Media Marketing: Social media platforms are great ways to gather and capture followers, and potential customers by sharing useful, informative and guiding content for those who are looking for answers for their queries.

Just like blogging, you can always promote your products and services on your social media channels with CTAs to lure potential customers. The one thing to be careful about smm or any other content marketing activity is to keep that thin line between being informative or pushing people to buy your products and services. In that case, if your potential buyers feel to pushed to purchase, they’re more likely to steer away from your brand.

Have you guys done any social media marketing or blogging activities lately? Let us know in the comments below.

As @pinkocreative, we’re always here to help and guide you in the right direction. When you thrive, we thrive :)


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