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  • Writer's pictureZeynep Burcu Yenipınar

Let’s Discuss Top 4 Mobile Marketing Trends in 2022, Shall We?

As this is considered the smartphone and smart devices era, people prefer to take care of all their needs through their mobile devices and that brings along huge opportunities for businesses.

Let’s start by defining what mobile marketing is, to begin with. It’s a type of digital marketing that uses multiple channels to reach audiences through smartphones, tablets, and other mobile devices. Mobile search ads, social media advertising, and in-app ads are also a big part of the mobile marketing strategy.

Since all trends are pretty detailed, we decided to break them down into 4 different posts. Here comes the first one.

1. Mobile-optimized email marketing

Companies have been trying to mobile optimize all their emailing services by practicing limited image sizes, designs that require readers not to scroll too much to see the main content, and using short paragraphs and bullet points to make the content easier and more effective to understand. As of now, we design all of our emails fitted to desktop, then we optimize them for mobile devices, but starting from this year, mobile optimization will be the priority rather than the desktop version.

As a brand, you need to know how to appeal to your potential customers’ psychology and preferences so if they find your emails “mobile friendly”, they will happily read all details and are more likely to choose your brand over competitors to purchase your products and services.

Before setting up your email marketing strategy, as a company, you need to ask yourself one basic question.

“Is all my email content and design fully mobile optimized? If you can manage to answer this question successfully and execute your mobile marketing strategy fully, you’re absolutely catching all the engagement.

Stay tuned for the rest of the trends in our upcoming posts and as @pinkocreative, we would be more than happy to provide you with a mobile marketing strategy if you have any questions :)

Happy weekend!

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