Visuals are very important for a business and its branding, but they need to be chosen carefully to resonate with the target audience to convey the right message in the right tone.
First impressions are always the key to remembering something or someone because you will be recalling the images for future references every time you want to remember them. The idea of visuals for a brand is to create sticky images on consumers’ minds that will leave the longest-lasting impression.
All visuals that brands use actually have four main purposes:
1. To help your business stand out from the competition
2. To stay focused on your brand messaging.
3. To resonate with your audience.
4. To stay in line with current image trends.
Sometimes we all see brands trying to catch people’s attention with flashy visuals, yet they have nothing to do with brand messaging or the brand’s reputation. In that case, your business is actually not growing, but only getting visitors, who like to look at different visuals. This is something that wastes your marketing budget with no intention of turning anything into revenue, but it also hurts your overall brand image and reputation in the long run.
Once you have your brand messaging fine-tuned and tailored according to your brand guidelines, you can start working on your brand image by creating the correct visuals to differentiate your business in the market from all the competition.
All in all, if you select attention-grabbing visually that gets your brand messaging across, you will be guaranteed a positive first impression for your potential customers.
As @pinkocreative, we will be talking more about boosting your business using visuals in the upcoming posts, so stay tuned guys.
What kind of images are you interested in using for your business? Or are you guys more into text-based communication?
Cheers!