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  • Writer's pictureZeynep Burcu Yenipınar

How Does Digital Transformation Influence Marketing?

Digital transformation is one of today’s business world’s most used buzzwords and embedding it in your business practices will bring you a lot of benefits in terms of efficiency, effectiveness, and profitability.

Digital transformation’s true meaning revolves around eliminating manual processes, filings, and waste time, while turning most of these repeated tasks into automated procedures, but as marketers or individuals, who are interested in marketing, we want to know what it means specifically in terms of marketing.

Let’s start with a little automation talk. Automation doesn’t mean automating each process and putting everything on autopilot, but it’s more about automating some repeated task executions and building strong analytical reports to see the anomalies that need to be optimized. Manual mechanisms or decision-making processes cannot apply to digital marketing tasks so businesses need to know how to build and manage their own digital platforms such as social media, websites, and portals.

So, as a business, do you know about the major business areas that need to be digitized?

We believe that one of the most important problems before the digitization process was the lack of high-quality data for marketers to make rational business decisions. Before digitization, as marketers, we weren’t able to find, and analyze numerical data to be able to see how a marketing campaign was performing.

In this case, it’s safe to say that the whole idea of ‘analytics’ was a game changer. With analytics, we’re able to analyze the number of people, who visited a website, clicked on a CTA, or even converted while searching to buy a product or a service. At a more detailed level, we can even get to see the specific platforms, on which visitors are interacting with our content, where they live, their genders, the duration of their visits, and even CTRs.

Simply said, digital transformation offers marketers more specified user insights and metrics to work with so that they can optimize their marketing efforts for the future. It’s always a privilege to know what works and what doesn’t to make the most beneficial business decisions in terms of agility, responsiveness, and targets.

Besides data and analytics, the other major area, where digitization can be applied is personalization. With digital transformation, digital marketers are now able to tailor their content according to personalized wants and needs.

With digital marketing, businesses and marketers can now track the activities of potential customers in terms of interactivity, and personalized response. With personalized metrics from social media platforms, marketers can track customers’ interests, offer recommendations and send personalized emails based on their behavioral actions. In short, marketers no longer need to ‘have an idea, but they would know ‘exactly’ how to reach out to potentially interested customers.

Overall, as a business or as a marketer, you would always be willing to and be ready to improve and tweak your marketing efforts accordingly with the insights that you’re collecting. By staying on top of all the latest marketing trends and being willing to adapt accordingly, you’re keeping your brand differentiated from all competitors in the market for years to come.

Feel free to reach out to us AT @pinkocreative to build your digital presence or come up with a customized digital marketing plan for your business.

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