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  • Writer's pictureZeynep Burcu Yenipınar

How Does Digital Design Leverage Branding?

As a 360 digital marketing and creative agency, we wanted to share one common questions that everyone has in mind about how branding and design to leverage each other. There are immense numbers of competitor brands out there that are manufacturing the same products or offering the same services that the targeted audiences are having a hard time choosing.

Our clients from different industries seem to come to us with the same question; “but how are we supposed to be the market leader and how do we get recognized with our brand name?”

The answer to this question has different answers with different views depending on the product features and the context of the services provided. However, one common answer stays the same regardless of the time, audience, industry, product type, etc. and it’s the “design” and how you present this design to your audience under your brand’s roof.

Design can have different forms such as graphic design, digital design, digital art, and more, but in general, the main goal is to capture your audience’s attention with your unique coloring, lining, patterns and so on that will get your brand to stand out and be recognized.

In today’s digital world, any document can be digitized and saved on a computer, but the digital design is different because it’s specifically designed for devices and it takes user experience, interactivity, and different screen sizes into consideration. Basically, digital designs are crafted to be experienced by the users rather than just read.

How a design connects and links to a brand’s visual identity directly affects the overall branding within the market it operates. A brand creates a connection between a company and its target audience by crafting memorable designs representing the vision and how it wants to present itself. Making the branding elements more memorable creates a deeper and more meaningful connection when making purchasing decisions.

The most important part of the design is without a doubt the digitized one because people are mobile and they use search engines for any queries so they want to interact with as many digital design options as possible. If the visual designs such as logo, colors, fonts, and patterns are strong, unique, and in line with your brand’s vision, mission, and overall goal, that means your brand’s identity is strong and clear for your audience’s interactions.

Unique and characteristic visual elements of your brand let your audience form a clear idea about your brand and hold an important place in their minds. Quality digital design components appeal to people’s feelings and ideas associated with your brand making it recognized by different audiences on different platforms in a shorter amount of time.

To sum it up, always choose digital platforms that are more appropriate for your brand representation with the most suitable designs and colors. People care about consistency, so give them colors and fonts that match each of your design elements as well as your blog, social media, and website design. Lastly, don’t overlook the power of UI design if your product is a digital one that is based on your audience using a platform.

Do feel free to reach out to us if you have any design queries. We’re more than happy to start building your digital presence with the most unique and professional designs that you’ve been looking for.


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