• Zeynep Burcu Yenipınar

Don’t Take Content Curation for Granted, it’s an important Component When Defining your Strategy


People use the term “content curation”, but it might sometimes be confusing unless if you know the exact definition. It’s certainly one of the main components of a content strategy, but you need to clearly understand how to use it.


Content curation is defined as finding and sharing excellent, relevant content to your online followers and target audience. Companies can deliver a variety of content to their customers, keeping them engaged with well-organized and meaningful material with content curation.


Content curation vs. content creation

People confuse the terms content curation and content creation most of them time. To be clear; content curation means searching for relevant content from other sources rather than developing your own original content. On the other hand, content creation means designing and promoting your material from scratch, so the pieces that you produce might be videos, blogs, podcasts, webinars, etc. but they’re all originally created by yourself.

As all online algorithms reward brands that generate the most engagement, content curation provides a faster way to offer followers and target audience the constant value they need to feel engaged and to learn more about your business.

Did you know the difference between content curation and content creation?

Let us know in the comments below.


Cheers :)


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