Do you want to be next to or above your competitors?
Competition is HUGE! The product, service, market, conditions don’t make a difference. There will be a million competitors popping out almost everyday, literally.
In this case, what makes a significant difference is the way your brand stands out.
It doesn’t need to be the most outstanding difference, but a little one that relates to people’s needs, and views can be a game changer.
In the digital era, a brand with a strong background, quality content and a concrete organic growth strategy will sit ABOVE the competitors rather than “next to” them. With quality organic content, brands will generate and grab all the quality leads, which will convert into revenue :)