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  • Writer's pictureZeynep Burcu Yenipınar

Do You Know What Your Competitors Are Up to?


You’re so excited about your new social media strategy and you want to execute it right away, but… Have you done your competitor research properly?

Social media platforms or channels can provide plenty of insight and opportunity for you to monitor and look closer to what your competitors are up to. We know this is a very extensive task, but there is no need to over the top to differentiate your brand. When you do your competitor research, you get an idea of the competition within the industry and see how they’re managing their social media presence.

You should conduct a detailed competitor research at the very beginning and update it every 3 to 4 months maybe to add different brands or keep up with updated features of other players in the industry landscape.

Your competitor research can help your brand move ahead of the competition and define who exactly your competitors are. It will also give you content creation ideas and inspiration along with providing insights regarding your target audience. At last but not least, it will allow you to find more opportunities where you can add value and definitely improve your social media strategy on a constant basis.


So, if you haven’t done a competitor analysis yet, why don’t you take the first step now and start planning how you’re going to conduct it.

If you need help on how to research your competitors and put together your analysis, as @pinkocreative, we’re always here to guide you.

Have a wonderful weekend ahead.



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