There are some tasks that we need to complete, but we know are going to take so much time that we never want to even start them. Yes, a social media audit is definitely one of those.
It’s absolutely necessary to do a complete audit to check what’s working and what’s not working for your brand to come up with the most effective social media strategy. You can simply start with reviewing all your social media platforms and your brand’s presence with necessary reporting to see what kind of content works best when leveraging your products and services. It’s a must to analyze the engagement and performance level of all your posts and compare them with your industry competitors.
The main goal here is to collect as much information as possible and be able to read what that information means in terms of building a strategy.
Here are some questions you can ask yourself to while doing your social media audit.
- Which platforms work best for my business to be present? - What kind of content receives the most engagement? - What is your ideal posting frequency? - How is your social media presence compared to your competitors in the industry? - Are there any new or other opportunity areas for growth in the future?
That said, to sum it up guys, social media audit might be a time consuming task, but it’s very necessary if you want to beat the competition and get those extra shares in the market as well as getting in a high quality growth.
Have you guys done your social media audits? Let us hear your thoughts and experiences.
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