Content is a huge part of any business and video content is the most effective one out of all content types. Content in general helps you build trust and connect with your audience and also paves the way for your other marketing tactics. It defines how you promote your business online and help your brand gain recognition.
Let’s talk a little bit deeper about video content. Since the rise of Tiktok, video content has become so important, especially for GenZ. Aside from GenZ, people in general love to watch a video of a product, rather than reading about it, as a brand if you’re successful at creating quality video content, potential leads will be intrigued to learn more about what you do as a business.
Customers want to only purchase products when they thoroughly understand what it does for them and how they will benefit from using the product. With video content, businesses can easily explain what their products and services are and how they will help people with their wants and needs. “How to” videos are certainly a great way to reach out to potential buyers for them to understand the use of the product so it’s easier for them to make a purchasing decision.
The most common misconception about video is that it’s perceived as expensive, time-consuming, and has a huge workload. It’s the era of high tech, so there are plenty of free sources out there that will help you create pretty good quality videos in a shorter amount of time and certainly under your budget :).
Lastly, let’s look at some video statistics. Video is the top investment for B2B brands, especially this year in 2022. Almost 90% of video marketers say that video has increased traffic to their websites. Nearly 80% of marketers claim that video content directly increased sales. As of now, in 2022, Tiktok is the biggest video platform out of all social channels.
That said, video content is special because it has the ability to combine elements of all the other content types together such as text, sound, imagery, and movement. If you don’t have video as a part of your content marketing strategy, you should definitely think about experimenting with it.
Read out to us at @pinkocreative to create your unique branding videos :)
Cheers!