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  • Writer's pictureZeynep Burcu Yenipınar

Detailed Guide of Marketing Statistics - Content Strategy Stats and Numbers

Content strategy in general should be an important part of any business, that is trying to adapt and succeed in the digital environment that we live in today. As a business, if you’re still in the manual phase and don’t have an online presence, you’re doomed to fail in the long run.

Producing high-quality content is necessary at every step of building a business. You might be at a very early stage or profiting, but either way, you need to focus on delivering what your target audience needs to hear. Businesses need to note that a content strategy will bloom in the long run so, it would not be ideal for them to expect results immediately.

There are 3 components to your #contentstrategy. Let’s discuss them briefly before moving over to revealing some statistics.

1. Brand focus: This considers brand positioning, and a business’s the outward voice and creates a well-defined plan to ensure consistent content.

2. User experience: To have a successful content strategy, your business needs to ensure that your content engages with your audience including developing ideal customer profiles to design the most effective and targeted content.

3. Content distribution: The effectiveness of your content will impact your brand’s engagement with your target audience and this is done through distributing them via the right channels such as paid, earned, and owned media.

Let’s look into some statistics…

-Nearly 80% of marketers use content marketing.

-Almost 70% of marketers invest in content marketing.

-Web traffic is one of the top measurements of success for content marketing strategy.

-Marketers create content for multiple audience segments at a time.

-40% of marketers agree that content marketing is a crucial part of the overall marketing strategy.

That said, we all know that creating content for your online presence is at the core of your overall business strategy to succeed among your competitors.

You need to remember that building a successful content strategy won’t happen overnight. As a business, you need to make sure that your message is unique and addresses your consumers' and potential customers’ needs. Lastly, if you build an effective distribution network via the right channels, your brand recognition will be immense and turn into revenue in the long run.

If you’re looking to build an effective content marketing strategy, as experienced marketers. Pinko Creative is always here to guide you. We will be happy to see you thrive and reach your goals as your business partner.


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