• Zeynep Burcu Yenipınar

Content is a Necessity, but Great Content Comes with an Effective Content Development


Creating content is definitely not the easiest and it requires lots of effort and time, but there are ways and strategies, which makes it a little easier and smoother when trying to create highly effective and engaging content. Basically, a content development process can help you create and scale the quality of your content.


So, what is content development? It involves various steps in the lifecycle of a content piece starting from its conception to distribution. It contains steps like audience research, brainstorming, planning, editing and distribution strategy. Content development isn’t the same as content strategy. It focuses on the overall picture and the entire plan of your content and it’s one of the most important parts of your content strategy. Why is having a content development process important? We believe it’s beneficial for any business, who is trying to create high quality content that answers the target audience’s questions and help them connect with your brand.


1. Scaling content faster: Knowing the exact time and effort required to create different content pieces with allocating the right resources allows you to plan and budget faster and more effectively.


2. Aligning content with business goals: A content development process ensures that each content piece is created along the lines of the overall business strategy and goals. 3. Increasing efficiency – Having a solid process minimizes the effort required at each stage in the development process, thus saving your business time and money.


Have you guys implemented a content development process for your business? If not yet, as @pinkocreative, we’re here to guide you to the right direction.

Let us know your thoughts :)


Cheers!


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