Content marketing is an essential part of both B2B and B2C businesses’ growth and companies have been investing more in it day by day because we see the number of increasing content pieces each day over the internet.
When preparing their content strategies, companies need to acknowledge the differences between what appeals to a B2B customer vs a B2C customer and choose the right way to promote their content accordingly. B2B businesses use content marketing to create the basis of their customer acquisition strategy to begin with.
The main goal of B2B content marketing is to inform other businesses, which are your potential customers about your products and services, thus generate quality leads and boost sales and revenue.
The Major Difference Between B2B and B2C Content Marketing
B2B content marketing refers to businesses and the sales funnel is more complicated than a B2C funnel. It can take months to nurture a prospect towards turning it into a recurring revenue and that’s why the content creation process is different.
A B2B content strategy serves toward increasing brand awareness, and as a business you need to provide tips to show other companies how you can help them solve their problems. On the contrary, content that is designed towards a B2C audience, serves to keep them engaged through entertainment.
All in all, we see that B2B buyers mostly rely on logic and data to take action, while B2C customers are driven by their wants and needs. For both B2B and B2C audiences, you need to create high quality content that attracts their attention and keeps them engaged. This is the only shared major key takeaway to increase conversion, thus sales and revenue.
What do you guys think about the differences between a B2B and B2C content marketing strategy?
We love to hear your comments :) and as @pinkocreative, we would be more than happy to create a #contentstrategy that is tailored to your business’ needs, both for B2B and B2C.
Cheers!