Brand Identity vs. Corporate Identity…Let’s Differentiate the Definitions
People often confuse brand identity and corporate identity. These two elements are considered separately, yet when they team up, the results are magical.
A strong corporate identity can bring brand recognition on its own as long as putting out a visual image of your business out into the world, which makes it easier for potential customers to recognize your brand. On the other hand, without a strong brand identity, potential clients won’t know about your business, your values or what you can do for them in addition to why they should choose you over other competitors in the market.
Let’s look at these two concepts from a different perspective. A corporate/company can be really good at what it does. Its products can be superior to its competitors and can have great customer service and engagement processes. Even within the company, all employees are so well trained to understand the brand’s mission and work together in harmony to achieve the end goals. Here comes the twisted part. If this company doesn’t have a consistent corporate identity, the brand is not well recognized. If there are no official social media presence across different channels including a website, the feel of a wholesome identity is unprofessional and not trustworthy. In addition, if there is no set company language, image, messaging, logo and colors, your branding doesn’t mean anything and no one will choose you over your competitors.
At the end of the day, if you want to be successful among your competitors, you need to have these two vital elements combined to put your branding out there for people to recognize your company and choose you over any competitor.
If you still haven’t taken the steps to build any brand identity, or corporate identity, as @pinkocreative, we’re here to guide you through.
Feel free to reach out to us for any questions or inquiries.
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