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  • Writer's pictureZeynep Burcu Yenipınar

5 of the Latest Digital Marketing Trends for 2022 (The Rise of Artificial Intelligence) - Vol.3

Artificial intelligence is one of the most exciting and versatile technologies out there. Lots of businesses tend to use it in various industries such as retail, banking, and healthcare. Many companies try to use AI when making important process decisions, where there is data involved because it’s so much easier to filter through the data to make the most appropriate decisions.

It’s clear that AI is revolutionizing the way marketers approach digital marketing and it has a lot of potentials to change and transform the digital marketing field. It’s a huge industry with many opportunities for growth and improvement, so artificial intelligence will definitely be the key to automating all manual and time-consuming processes.

1. Improved User and Consumer Experience

AI can certainly help marketers get access to the wants, needs, and behaviors of their consumers. It provides marketers with improved insights that would better their marketing efforts to reach new audiences. You can fine-tune your marketing with AI-supported analytics and see what works best for your current and potential customers.

2. Increased Personalization in Marketing

Everything from products to marketing needs to consider personalization when reaching out to people. With AI, you can have built-in tools for making decisions regarding the right marketing strategy and personalization tactics.

3. Save Companies a Ton of Money and Time

With many of these smart AI technologies, you will be eliminating human intervention, thus decreasing the risk of human error. With previous data, companies can figure out what works and how it works with the correct future forecasting. The automation process will free up a lot of employee hours and efforts so they can focus on more important issues.

Do you guys agree on the use of AI and #automation? Do you use any AI tools for your #business?

Let us know in the comments :)


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