Smart phones, tablets, laptops…Everything has been evolving to mobile and it’s been happening pretty intensely. Since a large number of people are using smartphones and tablets instead of desktops, businesses need to target potential customers through mobile friendly content. Because people are researching for content online, it would be a huge opportunity for brands to come up with content that is also ‘search engine friendly’ especially on mobile due to ranking purposes.
Let’s talk about the transition to mobile and its effect on digital marketing.
If you want to rank higher on search engines and reach out to a larger audience, you need to plan out your mobile marketing strategy accordingly. Now, that doesn’t mean you need to go really complex and and add lots of details to each step. Mobile marketing strategies can clearly be as simple as trying to optimize your website’s design for a better user experience or creating a mobile app for information to be easily downloaded on mobile devices. In addition, we shouldn’t forget about the AMP option, which is so critical for a fast loading time for consumers regarding any type of content.
Lastly, mobile first strategy has lots of advantages, but we can’t pass up without reminding you about the primary ones that would really ramp up your business.
Mobile first strategy help your business to have a wider range of customer reach through various audiences. It also helps you build stronger relationships with your customers/users. Moreover, it will create new revenue channels for your business while providing a superior customer experience. At last, which we believe is one of the most vital advantage, going mobile first will definitely let you gain access to more critical data insights.
As @pinkocreative, we would be more than happy to help you build your mobile transitioning strategy combining both the #mobilestrategy and #creative ends.
Let us know if you want to learn more about how we can help you :)
Cheers!