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  • Writer's pictureZeynep Burcu Yenipınar

5 of the Latest Digital Marketing Trends for 2022 (Marketing Automation) - Vol.5

As #technology evolves, it brings a positive impact on every industry and various fields involved within these industries. One of the fields that have been on the forefront for a few years now is a digital marketing and it’s certainly been becoming popular day by day.

With digital marketing, we see a lot of processes getting #digitized by marketing automation tools, and adapting to these tools definitely brings along some great advantages. We all know that no one wants to deal with repetitive and unproductive tasks that take up some much time and steal away from your creativity. By automating these time-consuming tasks, you can free up some space and time to be more productive, effective, strategic, and creative at the same time.

Let’s look into some basic advantages of marketing automation tools;

1. Saving Time:

This is one of the major benefits of automation tools that every marketer is yearning for. If you were to eliminate the busy and repetitive work from your schedules, you will focus on more creative and effective tasks that would actually leverage the marketing strategy and thus, the business's overall goals at the end of the day.

2. More Effective Budgeting:

Once you implemented marketing automation tools that are appropriate for your business strategy, your marketing budget will be affected less by the labor costs and will be free to invest in more logical and strategic decisions that will differentiate your company from your competitors.

3. Measuring Success with Concrete Data

Data means everything when making critical business decisions, so marketing automation solutions/tools will provide reporting on each campaign’s performance based on the data that is collected in the system. On the other hand, more advanced marketing automation tools can forecast future campaign performance based on historical data.

All in all, we can conclude that all marketing automation tools guarantee a positive ROI when effectively and correctly implemented.

Do you guys use any #marketingautomationtools?


#digitalmarketing #marketing #trends #digitalmarketingagency #marketingautomation #creativeagency #pinkocreative #marketingstrategy #data

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