Like we mentioned before, all brands should be on social media, but the platform choice should be done wisely to benefit your business’ growth.
Let’s dive deeper into the top 3 benefits of having a social media presence.
1. A great medium to promote content Brands sharing insightful and valuable content that answers people’s questions makes a huge difference in terms of brand awareness, recognition, thus growth. The possibilities of content ideas are endless and it could be either in written, visual or video format depending on the platform. So, build your relationship with your target audience by promoting uniquely created and high quality content. 2. Direct and indirect lead generation magnet Social media can be a great driver for lead generation if used correctly. New innovations for driving leads arise all the time on all social media platforms. Facebook, Instagram, Snapchat and more have gone through updates to help display CTAs for brand accounts where businesses can showcase products and services offered. Social media platforms have also added other CTAs to profile landing pages in addition to the standard Follow and Message buttons seen on most accounts.
3. Network and partnership opportunity builder Building and maintaining relationships is such a significant part of nearly everything we do. Social media made it much easier and faster to network, connect and create business relationships, partnerships and other potential revenue making opportunities.
Can you guys think of other benefits of being on social media? Let us know in the comments below :)
Cheers